PDI Blog

Communicating through PowerPoint for Economic Development Professionals

Thursday,March 28th, 2013- 1:00 PM CT

We’ve all heard the jokes, PowerPoint + Communications = Oxymoron. Death by PowerPoint. 

Ignorance is not an excuse. Presentation platforms are an essential ingredient of economic development. Economic development professionals’ use and MISUSE presentation software working to win support (resources and funding) and paint pictures of our communities. These presentations have real consequences for organizations and professionals. 

The difference between the butt of the joke or the buzz can be a thin line. Choose your side. 

This webinar focuses on effective communicating with presentation software. 

In this webinar you will learn how to: 

  • Build a powerful backdrop
  • Open with force
  • Differentiate your message
  • Close
  • Make a connection
  • Pop your facts
  • Mesmerize not hypnotize

Invest in your career. Improve your communications skills. 

EXTRA, EXTRA… Submit a prospect, board or a civic group presentation for review and personalized feedback from our team. The review is FREE to all webinar participants! 

Bring your team… Bring your questions… Start communicating more effectively with your presentation tools… 


Date: March 28th, 2013

Time: 1:00 PM CT

Run Time: 90 Minutes; 60 Min. presentations; 30 Min Q&A with Discussion

Registration: http://pdicommunicatingpowerpoint.eventbright.com   

Off-Line Payment Form

Frequently Asked Questions



Heather Smith-Baker

VP Communications

Southwest Michigan First

Kalamazoo, MI 

As the VP of Communications, Ms. Baker is responsible for aligning Southwest Michigan First’s messages, communications, and overall strategy. She leads brand development for Southwest Michigan First and its affiliated companies including Kalamazoo Area Chamber; Catalyst University, the Life Science Fund, and First Angels. Ms. Baker manages media relations for Southwest Michigan First and has worked with FOX Business News, The Wall Street Journal, USA Today, Chemical & Engineering News, The New York Times and Forbes. 

PowerPoint presentations are an important tool for the 15-member team of Southwest Michigan First. Communicating visually is always a priority for the communications team led by Ms. Baker. 

Eric P. Canada 

Eric Canada of Blane, Canada Ltd. is a nationally recognized authority on Economic Development: Marketing and Existing Business Strategy. His best selling book,Economic Development: Marketing for Results! introduced economic developers to what is now known as business-to-business (B2B) marketing. The companion publication, Marketer's Planning Guide has helped hundreds of development professionals formulate and write their organization's marketing plan. 

Blane, Canada Ltd. helps clients capture marketing and existing business opportunities through more effective marketing. As a speaker/trainer Mr. Canada has worked hard to understand the medium and create his own voice. Like everything, ups and downs. it is a journey.

Eric P. Canada

Blane, Canada Ltd.

1506 Cadet, Suite 100

Wheaton, IL 60189


@edmarketingpro / twitter


Written by Blane Canada
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