PDI Blog

Presidential Post December 2017

President's Message
Carla Eysink, PDI President

Carla Eysink
PDI President

'Twas the days before new year's and all through the state, every economic developer was stirring about the senate and house. The marketing was hung on social media with care, in hopes that new residents would soon be here. Then what to my wondering eyes should appear, but my PDI Annual Membership reminder for an organization I hold so dear.

Career and technical education have never been more critical to building the economies of the 21st century as now. As a professional economic developer or business leader, connecting to Professional Developers of Iowa provides you the networking, advocacy, resources and training you need to stay on top of your game. Renew your membership for 2018 today!

As you recall, the PDI Membership Committee conducted a membership survey in May 2017 with over 100 members participating. In addition to the survey, the committee analyzed the current membership to identify opportunities for improvement. Within the survey, members indicated the committee and PDI board should focus on enhancing services provided to members. 

The three new membership policy changes for this year are listed below:

1. Individuals employed in a county with less than 9,000 population, by an economic development group organized to serve a city or a county can join the Professional Developers of Iowa at a reduced rate of $100 less than the current regular membership rate. This does not apply to regional or multi-county organizations. The county population will be based on either the Census Bureau's Decennial Census count for the county or the Census Bureau's Population Estimates Program (PEP) estimate for the county, whichever is the newest release.
Rational: Rural economic developers have very limited resources. This consideration is made, to make it financially possible for them to connect to the PDI network and statewide economic development efforts.

2. PDI members in good standing will be able to register guests who are elected local officials: City Mayors, County Board of Supervisors, City Council Members and/or economic development board members to the PDI spring event and/or fall conference at the member rate, as long as guests are not employed as an economic development professional. 
Rational: The purpose is to enhance understanding of economic development with key local decision makers who are not employed in the profession and provide a benefit to members to extend quality training to key local decision makers at the member rate.

3. If an organization has four (4) or more current PDI members, each of the current PDI members can register one additional staff member at the member rate to attend the spring event and/or fall conference.
Rational: Many large organizations have staff that could benefit from training at educational events, but may not be full-time working directly in economic development or function in an administrative role. Currently, only 11 groups have more than 4 members. This threshold was set to not cannibalize membership revenue but address the needs of members from larger organizations.

A special thank you to all the board members and past presidents that attended the planning retreat in November. During the retreat, enhanced membership engagement became a theme running through the work plans of each committee. We invite you to not only renew your membership, but also join a committee and take an active role in leading efforts to grow Iowa's economy. Hats off to Opportunity2 and Mid-Iowa Growth Partnership for working with PDI to host regional legislative round table meetings. If your region is interested is hosting an event to discuss TIF, tax credits and other important economic legislative issues contact the PDI office. 

Only by working together can we transform issues into opportunities. Together, we can accomplish great things.

Carla Eysink

Opportunity2 Board & Legislators

Group Photo from the November 16th Opportunity2 Legislative Roundtable. 
Pictured is Opportunity2 board and legislators.

 The PDI Offices will be closed:
Friday, December 22, Monday, December 25 and Tuesday, December 26 for the Christmas Holiday and Monday, January 1, 2018 for New Years Day. Seasons Greetings and stay safe!


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